The Path to Growth: My Approach
An Intro to The Growth Implementation Mindset
For any business leader, growth is top of mind.
Turning that ambition into business results is a tricky game to say the least. A market, a product, and a company's operations build a complex web of interaction, as hard to predict as it is to measure.
In my experience, tech companies, saas companies, ecommerce brands and start ups that achieve sustainable growth leverage a fewcrucial functions of their tech stack & operations:
Detailed, clean data
Clear, actionable reporting
A fluid marketing & sales motion
It Starts & Ends with Insights
Reporting is the foundation that growth is built upon. I immerse myself in a business to understand what metrics matter most.
Are leads the lifeblood? Is customer retention the key? Or does operator efficiency drive the bottom line? Every company has unique dynamics.
Identifying your North Star metric informs an insightful reporting strategy.
With the right KPIs established, businesses are able to build automated dashboards that turn data into action. Leadership should be able to make decisions faster and with confidence.
The right types of visualization spotlight what’s working, what’s not, and where new opportunities lie.
Ongoing iteration ensures reporting evolves alongside the business.
Draw Attention, Earn Trust, and Grow Demand
Armed with real-time visibility into performance, we can start optimizing every channel simultaneously.
Any growth approach worth trying looks across the full spectrum, assessing both digital and traditional channels.
How can search and social ads increase conversion rates?
What email and SMS tactics will boost retention?
How can we best leverage the content we have?
How can we best product the content we need?
Top marketing teams coordinate initiatives across platforms to create synergy. Constructing integrated strategies that capitalize on combined impact is the essence of growth implementation. Tactics are tested, measured and refined. Expand upon what works, eliminate what doesn’t, and continually find new avenues of connection.
The Eternal Feedback Loop
At the same time, we must keep the end goal central:
how will each optimization contribute to the KPIs that matter most?
With constant measurement and decisive action, effective growth leaders steer channels in support of tangible business goals.
Whether you're trying to grow a:
High Ticket B2B SAAS Product
A Consumer App
A DTC Physical Product
A Professional Service.
You can elevate your business through:
Actionable reporting keyed to core metrics
Multi-channel content operations driving growth
An integrated multi-departmental approach specific to your business model
Agile measurement, testing and refinement
The strategies you set in motion become self-sustaining, creating a culture and infrastructure poised for ongoing success.
Hi! I'm Noah!
I am a marketer & technologist that works with tech companies, SAAS products, E-Commerce brands, and Startups to help sustainably grow brands online.
Want to grab time on my calendar?
Want to see my tactical analysis of top SAAS companies? Check out TouchPoints.