What Purpose does The New "E" Serve in Google's Algorithm?

A Confusing change to google's ranking priorities

I was hoping to get an actual human being in my network to clear this up, but I got impatient and looked it up.

According to Search Engine Journal, who i generally trust (because they seem like an authority with expertise 🤣 ) The "experience" is:

"First-hand experience of the author".

So before i was mad at Linkedin SEO folks who were propagating this seemingly false and superfluous term.

Now, im BIG MAD at google. This is dumb! The whole thing is dumb!

They added a new term, that should be implied as part of "expertise", IMO.

We KNOW that user experience effects rankings. Cumulative layout shift, navigation, speed, etc.

So why is EEAT all about the author and the content?

What do users want?

I would argue that search users at large would prefer an algo that factors both "sides" of this dynamic.

No one wants a slow site written by the absolute expert.

And no one wants a great site written by a novice.

So why doesnt "EEAT" address any factors of user experience? Doesn't this create a misleading order of priorities for content marketers, devs, and SEOs?

I'm not one of these people who thinks AI will kill search.

But maybe now, Im hoping for it.

This is a deeply frustrating issue for me. However mad i was about "misinformation", Im much more mad at google, seeing that this dumb distinction is actually coming from them.